STORM
Logos are an important aspect of branding. The logo needs to convey the user’s needs and information within the design and text.
Why: STORM was a project I worked on closely with our IT teams and our Marketing group. The project was the Mobile front end to our Customer Relationship Management platform and they needed additional marketing material for promotion of the new app for the National Sales Conference.
Tools Used: Photoshop was the tool used to design these logos.
Problem Solved: I attempted to combine the idea of a storm with the idea of sales “raining” down on the sales teams due to use of the app.
PRUIQ
Another project that required additional design elements included the new (what came to be known as) PRUIQ website.
PRUIQ emerged from a former app PAR Mobile, and expanded to include aggregated news stories from throughout the industry (provided by the site vendor MBrain via Intelligence Plaza).
I wanted to include the idea of Competitive Intelligence combined with thought leadership and news stories that would be available on the site.
These logos were created with Photoshop.
Salon J
A client requested a new logo and color scheme for her Hair Salon website. She wanted to focus on the J but also feature the Salon word.
These options presented to the client were created in Photoshop.
In the end the client leaned towards the logo on the far right. This logo was incorporated into the Website design as a preview.
